- Post consistently. I know this one seems like a no-brainer, but posting regularly really can give you great results. Whenever you publish a new post on your blog, it sends your regular readers rushing over, which will obviously boost your blog’s traffic. Does that mean you need to post every day? Not at all. Posting daily doesn’t work for everyone. Instead, come up with a schedule that works for you, whether it’s five days a week or three days a week. Stick to posting on the same few days each week to create a routine for you and your readers. (Related: )
- Create content upgrades. Everyone loves a freebie, right? But did you ever think of using content upgrades as a way to send more traffic to your site? Think of a blog post you can write and a killer content upgrade that can go along with it. Then, promote your brand new post on social media and let people know there’s a freebie included! This will pique their interest and send them over to your blog to check it out. A great content upgrade will give your email list a nice boost, too!
- Start collaborating. I’ve been all about collaborating lately. Yes, it’s a great way to get publicity for your business and to boost your blog’s traffic, but it’s also the best way to build relationships with others in your niche. There are many ways you can collaborate with someone: write a guest post for another site, have a guest poster on your site, interview an influencer in your niche, host a joint webinar, this list goes on and on. Come up with an idea and reach out to blogger you’d love to work with! You’ll both benefit from the amazing content you create together. (Related: )
- Be SEO-friendly. Unfortunately, SEO scares many people because they just don’t get it. However, SEO doesn’t have to be hard to master and it doesn’t have to be time-consuming. Taking the extra step to optimize your posts will help boost your blog’s traffic because you’ll rank higher in search engine results. That, my friends, is a must! If you’re on WordPress, use a plugin like Yoast to help you. It’s so easy to use and makes SEO super simple. You should also consider using more long-tail keywords in your posts. Long-tail keywords are search phrases that are composed of three or more keywords. There’s less competition for long-tail keywords, which makes them easier to target. You can use a tool like the Google Keyword Planner to see which phrases drive the most traffic, so you know which one to use in your next post! (Related: free eBook)
- Know where your audience hangs out. In order to effectively reach your target market and get the right people to your website, you need to know where your audience is. And that means you need to be strategic about where you spend your time online. Make an effort to seek out your ideal blog reader. Is she on Twitter, but not on Facebook? Don’t invest your time in Facebook. Figure out which social media platforms she uses, the online groups or forums she’s part of and start spending some time there. Once you find your people and you start connecting with them, it’ll be so easy to boost your blog’s traffic.