This is a guest post from Video Content Strategist, Trena Little.
You’ve probably been on YouTube to search how to do something. Whether it was how to change a tire or how to bake a cake, odds are you have been to YouTube to figure out how to do something! Why not capitalize on this and use YouTube to grow your business?
First, let me just tell you why YouTube could be the game changer for your business! Here are a few statistics to think about when considering whether you should incorporate YouTube into your business strategy:
- More than 1 billion unique users visit YouTube each month
- Over 6 billion hours of video are watched each month on YouTube – That’s almost an hour for every single person on Earth!
- 100 hours of video are uploaded to YouTube every minute
- YouTube is the second largest search engine behind Google
Now, let me tell you exactly how YouTube can grow your business!
1. YouTube videos pop up in Google Search results.
Google owns YouTube, so you can expect Google to rank YouTube videos higher on their search results. According to ReelSEO, 55% of all keyword searches in the U.S. return at least one video in Google’s search results and eight out of 10 0f those videos belong to YouTube.
2. YouTube videos on your blog boost your website SEO.
Google has made video a key factor in its search result algorithm. Google believes if your website is providing video content, it is offering quality content people want to see. The higher quality content you offer, the higher Google will rank you in their search results.
3. Your content never dies.
Unlike Facebook video, your video can be found on YouTube five years from now! Once you post your video on Facebook, it’s probably out of people’s newsfeed within an hour. Whereas YouTube content is like fine wine, it gets better with age! People will be finding you on YouTube for years to come. It’s your brand new 24/7 promotion machine.
4. Build your email list on YouTube.
Yes, you can build your email list through YouTube! You can ask the viewer in your video to sign up. You can use the Cards function in YouTube to have a clickable link right on the video. You can also put the link in the description box of the video and tell people to click on the link to get whatever offer you are promoting. This link can direct people to your email list, a free opt-in, or take them directly to your sales page!
5. Builds Know, Like, and Trust.
Having video really takes your brand’s Know, Like, and Trust Factor to another level. Video allows people to trust you and who you say you are, while humanizing your brand to create that likeability factor. This is so important if you want to build a community of engaged followers who praise you and your brand to everyone they know! Building these relationships is essential in growing your business.
Will you start using YouTube to grow your business?
If you’re ready to start using YouTube for your online business, Trena has created a special gift just for you! Because it can be overwhelming getting your channel started, she’s designed a video tutorial that walks you through the steps of getting your channel up and running. She’s even included a checklist to make it easier! You’ll learn how to: choose your channel name, verify your account, enter channel keywords, monetize your channel, and add a logo to each of your videos. And the best part? It’s totally free! Sounds good, right? Sign up below!
Trena Little is a Video Content Strategist over at TrenaLittle.com. She specializes in making video content creation easier for bloggers, online entrepreneurs, and businesses who want to optimize YouTube to drive traffic to their website. If you are ready to start your YouTube channel, then grab your free step-by-step video tutorial and checklist. Click here to grab it!