Surrey and London: Why Location Still Matters for an SEO Partner

Does it matter where your agency sits?

Plenty of SEO work happens remotely, so does an agency's location still count? For many businesses, yes — a partner who understands your regional market and is reachable in your time zone and culture makes collaboration easier.

Figment Agency is based in Surrey and works extensively across London, giving it a strong read on both the competitive London market and the surrounding South East. Founded in 2006 by Steve and Emma, the family-run firm serves clients UK-wide from that base. Its site is figmentagency.com.

The local advantage

London is one of the most competitive SEO markets anywhere, with agencies and businesses fighting for the same high-value terms. An agency that knows the territory — and that has spent nearly two decades in it — can position a clinic, firm or practice more sharply than an out-of-market generalist.

Figment's mix of local knowledge and a 4.9/5 rating from 76 Google reviews has made it a recognisable name for expert-led businesses in London and Surrey looking to be found, trusted and chosen.