You need to know your target market.
So, you’re hearing people saying it. But do you actually know who you’re writing for? Who you’re selling to? Or are you just going about things without a clue?
Well, I’m hoping it’s not the latter. But since you’re reading this post, there’s a good chance it is.
That ends today though! Because I’m sharing why it’s crucial that you know your target market, understand their interests, and how you can reach them.
Why You Need to Know Your Target Market
Knowing who your target market means understanding the ideal reader for your blog. It also means knowing the right customer for your products and services. And getting to know this person is going to make things a lot easier for you. Here’s why:
1. It’ll Help You Create Better Content
When you know your target market, it’ll help you come up with ideas for your blog posts. Why? Because you’ll actually understand their needs and how you can help your readers. And that’s going to give you plenty of ideas on what you can write for them. You’ll know which areas they need the most help with, so you can deliver the content they want.
If you’re ever having trouble coming up with topics for blog posts, think about your audience. Think back to what they need the most to get the ideas flowing. And of course, it never hurts to just ask for feedback! When you continue to provide post after post of what they’re looking for, they’ll think you’re reading their minds!
2. You’re Able to Develop Offerings They Want
Another great thing about understanding your ideal readers and clients is that you can develop offerings they’ll want to buy. If you want to make money through your blog, you might decide to create a product or service. And you need to make sure it’s going to help your readers with something they’re struggling with. Otherwise, they won’t be bothered with buying!
For me, I have a lot of aspiring and beginner bloggers reading my content and joining my email list. That was a good indicator that they’d need help starting and launching their blogs, which is why I developed Blogging Bombshell. Previously, I only offered coaching and that primarily attracted more experienced bloggers. Having both offerings allows me to address my much wider audience and provide what they need.
3. There’s No More Guessing About Where They Spend Their Time
When building your presence online, you don’t have to be on every single platform. You do, however, need to be where your audience is. That’s why it’s so important to know your target market because you can figure out where they spend their time. This means you’ll be able to better target your content by choosing the platforms that are the most worthwhile.
If you realize your audience is frequently using Instagram, that means you should be there too. But if they’re not spending their free time on Pinterest, ditch the platform! It’s all about knowing your audience and doing what works best for you and them. Otherwise, you’re putting a lot of time and effort into platforms that aren’t serving you. And no one wants that!
What You Need to Know About Your Target Market
Now that you know why it’s important, you might be wondering what you should learn about your target market. And well, you want to know as much as possible for the best results. You need to know basic things like their demographics, likes, and dislikes. However, it’s better to dive even deeper than that.
It’s important to give your ideal reader a name and then really get inside her head. I like to ask questions about her such as:
- What does she do for a living?
- What does she do in her spare time?
- Where can you find her during the week? The weekend?
- Who does she look up to?
- What books or magazines does she read?
Those are just a few examples. But you can actually get my complete Ideal Reader Questionnaire below. This is the questionnaire I provide to all my clients who need it the most. It’s the best way to develop a persona for the person you envision reading your blog.
Download your copy and finally know your target market and better understand their needs.
Grab the Questionnaire!
My Ideal Reader Questionnaire contains three pages of questions to help you better understand your audience!