This post was originally published on July 24th, 2015. It was updated on March 9th, 2018.
There’s no denying that blogger collaborations are a great way to get noticed online.
When you partner up with another blogger, you gain exposure to a brand new audience.
That blogger’s readers will get to know you. And your readers will get to know the other blogger. It’s mutually beneficial, so it’s no surprise that many bloggers like to partner up from time to time. And you just might find your blog best friend in the process!
However, if you’re new to collaborations, you might be wondering where to get started. I mean, don’t want you want to have a kick ass idea when you send over that pitch to work together? Of course!
7 Blogger Collaborations to Get You Noticed
If you’re ready to step-up your game when it comes to blogger collaborations, I’ve got you covered with a few ideas. Some of these ideas are incredibly simple, while others are going to require more work. It all depends what you’re currently looking for when partnering up with someone. Either way, any of these ideas are sure to be successful!
1. Guest Posting On Each Other’s Sites
The most obvious of these blogger collaborations is guest posting. It’s a simple, but effective, tactic to gain exposure and grow your audience. The key to a successful guest post though, is choosing the right sites to post on. You want to make sure their audience is going to be interested in what you have to offer. It won’t be a hit otherwise.
Make a list of any websites you’d like to guest post on and start reaching out with your ideas. For the best results, try ramping up your guest posting efforts around the time of a launch. It’s a great way to build your email list and potentially get more customers.
On another note, if you’re planning to head off on vacation, you can keep your blog going with the help of guest posts. Reach out to some of your favorites to see if they’d be interested in posting on your site. It’s a great way to ensure your traffic doesn’t drop off.
2. Host a Joint Webinar
There have been so many bloggers who have partnered up to do joint webinars. The reason for this is that webinars provide tremendous value. If you require people to join your email list in order to gain access, it’s an easy way to boost subscribers. Providing valuable content throughout the webinar gives you the opportunity to build trust with your audience. And you can even create a bundle of your offerings so each of you see a boost in profit.
If live video makes you a little nervous, having someone to co-host the webinar with might help with your nerves too. Just make sure you find someone who is confident on camera and who has a lot of value to add. Your webinar is sure to be a success then.
3. Interview Someone for Your Blog, YouTube Channel, or Podcast
Another one of the simpler blogger collaborations you can do is an interview. If there’s someone in your field that you look up to and that you know your audience could learn from, reach out! Ask for an interview that’ll be run either on your blog, your YouTube channel, or your podcast.
It’s a fantastic way to get more exposure for your brand because they’ll surely share it with their audience afterwards. Plus, interviews are amazing learning opportunities and can be great content to consume.
4. Create a Podcast Together
There are so many podcasts out there that have two co-hosts. For example, there’s Being Boss, Strategy Hour, and Marketing School with Neil Patel & Eric Siu. All of these podcasts are fantastic and they’ve been performing really well. You can absolutely take a page from their book and find someone to collaborate with on a podcast. If you’ve been thinking about starting one of your own, this could be the push you need.
5. Run a Giveaway
Odds are, you’ve run a giveaway before. However, you might not have thought about running a joint giveaway as one of these blogger collaborations. But the thing is, it’s a great opportunity because you’ll reach a much wider audience this way. It’ll increase your sign-ups and introduce your brand to so many more people.
Think about what you could offer up as a giveaway prize and reach out to another blogger or two. You can all come together to create an amazing prize. Then, run the giveaway on your blog or even on your social media accounts.
6. Create & Sell a Product
If you really want to get serious about blogger collaborations, you can always create a product together. This idea is going to require a lot more work, but it can have major rewards when done right. Think about what your audience would love to see from you and who could possibly help you with that. You can then team up to create an eBook or e-course and sell it. Just make sure you draw up an agreement beforehand and split the profits 50/50 to avoid any issues down the road.
7. Have a Social Media Takeover Day
And finally, you can also do a takeover day on your social media accounts. Have someone step-in and post on your Instagram account for the day. They can share content to your feed or to your Instagram Stories. Either one can work really well! If you have a Facebook group, you can even have someone come in as a featured guest expert. They can share tips in the group and do a Facebook Live. The ideas here are endless, so don’t be afraid to get creative!